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Most business owners and marketers are making a FATAL mistake.

They hear the word “copy” and think “writing”.

This is why they’re stuck where they are.

Copy is NOT writing – it’s a way of thinking.

Not only that…

It is the foundational keystone of business.

Persuasion and communication is the one thing that fuels every sale, every client, every ounce of momentum you’ll ever have.

The second you try to sell something, you’re in the copy game whether you admit it or not.

Every post you make. Every call you take. Every offer you pitch. Every conversation you have. Every meeting you hold. Every word or idea you will ever utter out of your mouth-hole… is copy.

And when your persuasion is weak, you can do everything else right and you will STILL fail.

That’s why this is called The Copy Colosseum. This is the arena where you sharpen and reshape the core stories, strategies, and tactics of your business and brand that will decide whether you become a dominating force in your industry… or stay where you are forever.

Ever thought to yourself: 

“I’ve been at this for years. I should be further along by now”

You thought this online thing would mean you’d be traveling, making money in cafes, living the dream. But the truth is, most days you feel chained to your laptop, begging clients to pay invoices, chasing leads, and doubting every decision.

You scroll past people bragging about 10k months, sold-out launches, viral posts – and you’re sitting here wondering if you should just lower your rates to land someone.

Posting content, writing emails, putting yourself out there… and it’s like screaming into the void. No engagement, no clients, no momentum. It chips away at you every day. You know you’re good at what you do, but good doesn’t pay the bills.

The idea of coming to this event may terrify you. That’s a good thing.

“Not another expense and omg it’s so far away” 

It’s a small investment (Even if you get one extra client, the price becomes irrelevant), and it’s not that far away since they invented those things called airplanes where you can doze off in a seat for a while and wake up in an awe-inspiring new environment.

But deep down you know you need to be in a room with people who get it. Other people like you who are tired of pretending everything’s fine while secretly panicking.

Knowing if you don’t start building real connections, if you don’t sharpen your skills, you’ll be in a frightening place a few years from now: broke, burned out, and bitter.

You’d love to walk out of this event with clarity. With a plan. With the fire to stop playing small and finally claim the life you’ve been chasing. To look your friends in the eye and say, ‘I made it work. I built something real.’ No more excuses. No more almost-successes.

On November 6-7, deep beneath the streets of downtown Rome – inside Julius Caesar’s 2500 year old private war chamber – 50 business owners, copywriters, and marketers will harness the power of strategic in-person work to reinvent themselves and their business in just two days.

You’ll be in good hands at Copy Colosseum.

Not only because our selected speakers are true masters of their respective crafts, but that we purposely designed this to be so much more than sitting in a chair and listening to dudes talk…

We’ve gone through a painstaking 9 month process of organizing this event specifically so we can actually help fix your stuff in two days and have you walk away with clients in hand.

This event is the key to compressing years of hard work into a few days, and this is only available at the Copy Colosseum this November.

Finally Breakthrough, Land High-Paying

Clients Consistently, & Be Recognized

As A Top-Tier Authority In Your Niche.

Finally Breakthrough, Land High-Paying Clients Consistently, & Be Recognized As A Top-Tier Authority In Your Niche.

Copy Colosseum will take place in the

Horti Sallustiani
Cryptoporticus

An ancient underground chamber located in the heart of Rome. Originally built over 2,000 years ago and once frequented by Roman emperors, the space has been fully restored to preserve its historical architecture. It’s centrally located, easy to reach by taxi or metro, and surrounded by hotels, restaurants, and landmarks. Full address and access instructions will be provided to attendees in advance.

Copy Colosseum will take place in the

Horti Sallustiani
Cryptoporticus

An ancient underground chamber located in the heart of Rome. Originally built over 2,000 years ago and once frequented by Roman emperors, the space has been fully restored to preserve its historical architecture. It’s centrally located, easy to reach by taxi or metro, and surrounded by hotels, restaurants, and landmarks. Full address and access instructions will be provided to attendees in advance.

Bond Halbert

No family has ever made a bigger impact on copywriting than the Halberts.

Gary Halbert who is widely considered to be the greatest copywriter who ever lived and of the many highly paid wordsmiths he mentored, his son Bond was among his first students.

Bond now helps to maintain his father’s legacy with TheGaryHalbertLetter.com as well as being an in-demand speaker and expert.

But make no mistake… Bond is one of the top copywriting and marketing minds of our time in his own right.

After copychiefing some of the largest financial promotions of our time, Bond is now regarded by top copywriters like Craig Clemens, Mitch Miller, Sam Markowitz, and many others as the best copywriting teacher in the world.

John Carlton

Marketers call John “the most respected writing teacher alive” and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

Rich Schefren personally bought his entire staff copies of John’s writing course, and he keeps examples of John’s ads, emails and websites close by for inspiration.  “I learned it all from John,” he said.

Frank Kern freely admits that John’s direct advice saved a now-fabled product launch from stumbling… and using that advice, helped the project become the most lucrative one-day launch in the history of the Internet.

Mike Filsaime calls him a legend, and devours everything John writes.

John’s sales writing has been stalked for decades by many of the best (and most successful) marketers on the Internet, who freely admit using John’s ads as templates for their own breakthrough pitches.

John is busy preparing something just for us that we will present and broadcast into the chamber virtually.

Preston Halbert

As a third-generation Halbert, Preston Halbert is carrying on the family’s legacy with a modern approach to marketing and business. His background includes:

  • Running his own online business, leveraging the power of digital marketing and copywriting.
  • Working in media and entertainment with Fox Sports on major events like the Super Bowl, NASCAR at the Coliseum, MLB history videos, and college football promos.
  • Combining traditional direct-response marketing techniques with modern digital strategies.
  • Applying the Halbert family’s marketing principles to branding, content creation, and entrepreneurship.

Preston is living proof that even our kids are living the internet dream, creating their own income streams so they don’t have to rely on parents funding their education and their future.

Mitch Miller

Mitch got his start in marketing back in 2004 after a heart attack nearly killed him. He has made his clients at least 100 million in sales, and sold $2M+ of his own products with organic social media posts part time.

Mitch developed 42 courses and programs ranging from $5 to $100,000, and put on live events and masterminds in more than a dozen countries including North Korea. He is the author of 5 books and 90 marketing manuals.

He’s lectured at universities, radio stations, TEDx, and international conferences though most of his best work is done behind the scenes in private work with his high-profile clients.

Mitch is a former rock musician and chef. He currently resides in Thailand where he collects motorcycles, paints, and produces music you probably wouldn’t like.

Brian Cassingena

A direct response veteran of 20 years, Brian is the driving force behind companies and experts like Mindvalley, Todd Brown, Bob Proctor, AdSkills (Justin Brooke), and many other household names.

He has helped these clients make in excess of $50M in revenue launching and selling their offers to their audiences.

Brian is also a #1 best-selling author with his book Email Resurrection.

However, Brian no longer works with clients in a freelance capacity. Instead, he builds marketing systems and shares his two decades of wisdom with high-paying clients.

He’s shared stages on 4 continents with people like Bond Halbert, John Carlton, Ed Dale, Mark Joyner, Trevor Toecracker Crook and many others.

Brian also runs the world renowned podcast Geniuses Of Copywriting, featuring the very best marketers and copywriters around.

Rohan Sheth

Rohan and his team have driven over $2 billion in revenue for clients, managing more than $300 million in paid advertising spend.

He is the founder of GrowRev, a performance-focused digital marketing agency known for scaling businesses through high-impact ad strategies and conversion optimization – all powered by his proprietary Customer Flywheel System.

Rohan has helped grow 200+ brands using paid traffic, with clients including T. Harv Eker, Timothy Sykes, Greg Doucette, ClickFunnels, and the Mastermind.com brand owned by Tony Robbins & Dean Graziosi.

Stand Out When Everything & Everyone Sounds The Same

Destroy All Neediness & Never Be Seen As ‘Just Another One’

Simplify Your Message So People “Get It” Immediately

Crack Your Own Positioning & Finally Explain What Makes You Special

Become A Category Of One & Never Be Compared To Anyone Else

Charge 50% To 500% More & Have Them Thank You For It

Silence The Voice That Says “Maybe I’m Just Not Cut Out For This”

Automatically Attract Better Clients No More Chasing Weak Leads

Build A Brand People Remember And Can’t Stop Talking About

Structure Your Offers So They’re Actually Different (And Better)

Shift From Service Provider To Disruptive Category-Defining Force

Make Your Doubters Feel Stupid For Ever Underestimating You

November 6th and 7th, MMXXV

The problem isn’t your skills – you got the chops.

But the more courses you buy, the more webinars you go to, the more ‘stuff’ you collect – the more muddy the waters get.

You’ve been reacting to what everyone else is doing for too long…

More learning ain’t gonna cut it.

That’s why we’re going to actually REBUILD your empire over 2 days in Rome.

DAY 1 – The Resurrection

Day 1 is about less, not more. We’re going to strip away everything holding you back from getting what you want

The tired old strategies you’ve been clinging to will be ripped from you and burned in a fire.

So starting on the first morning, we’ll strip away the old marketing that’s holding you back and build a foundation for your new empire.

DAY 2 – The Conquest

Outdated marketing is gone, your new foundation is laid.

Now comes the time to start a new conquest.

On Day 2, we’ll hand you our battle-tested empire-building strategies to scale your business fast.

Just like the legions of Ancient Rome, let your presence conquer the world around you as you become an unstoppable force in your market.

THE GRAND AGENDA

November 5th

19:00: VIP Dinner & Welcome Party

November 6 – The Resurrection

8:00: Arena Entrance: VIP
9:00: Arena Entrance: GA
9:45: Colosseum Client Hunt: Round 1
10:00: Mitch Miller: Stand Out Now – The grand brand positioning rebuild
11:15: Bond Halbert: Unique battle cries that command attention & close sales
12:30: Midday Feast
13:45: The Pit: Trial by fire sales and marketing hotseats
14:45: Preston Halbert: Allowance Machines: A membership model for your kids
15:30: Temporary Ceasefire
15:45: Bond Halbert: Build a bulletproof battle plan Roman style
16:30: Brian Cassingena: The Market Slayer: AI tools for instant irresistible offers
17:45: Colosseum Client Hunt: Round 2
18:30: Exit The Arena

21:00: VIP ONLY Colosseum Night Seminar & Tour

November 7 – The Conquest

8:00: Arena Entrance: VIP
9:00: Arena Entrance: GA
9:45: Mitch Miller: Thought Leader Formula – The grand messaging rebuild
10:45: Expert War Panel: Your biggest challenges solved on the spot
12:15: Midday Feast
13:30: John Carlton: Audience Q&A and consulting
14:45: Rohan Sheth: Billion dollar growth hacks & untold networking secrets
15:45: Temporary Ceasefire
16:15: Mitch Miller: How To Close $50,000 Clients – A verbal blueprint
17:15: Bond Halbert: Marketing Lore: Crafting a mythology through story
18:15: Colosseum Client Hunt: Round 3
18:45: Exit The Arena

November 8 – VIP Day

9:00: Meet At The Venue
10:00: Drive To Naples
13:00: Pizza Lunch
14:00: Visit Mt. Vesuvius
15:30: Shopping & Chilling
17:30: Drive Back To Rome

A 2,000 year old ancient underground chamber located in the heart of Rome.

Network within the walls of history

A short walk from incredible local Roman restaurants, cafes and bars

See the sights in one of the world’s great vacation destinations

High speed trains & $20 flights to legendary tourist sites

Emperor VIP Package

First up, you’re in for a treat as we take all speakers and Emperor VIPs out for a sumptuous Italian dinner with traditional pizza, pasta and vino on the menu.

Our favourite restaurant is only a few minutes drive from the venue, and you’ll soon see why we can’t wait to go back, and take you with us.

And of course, we’ll pick up the tab for the night.

VIP ONLY

Your (human) concierge

Rome can be a chaotic city – so we’ve organized for you to enjoy the services of your very own concierge to help with bookings, logistics, and getting around town.

Diletta is a native Italian with many years of experience in the event industry, so she knows what you need, and where to get it.

You’ll be able to ask Diletta questions well in advance of the event, and she’ll be able to advise you on hotel bookings, transport to and from the airport, local customs and anything else that may come up within reason.

She’ll also handle your event registration and any issues you may have during the event.

Take it from us, having someone who speaks the local language is a lifesaver.

VIP ONLY

Green Room access

If you’ve ever wanted to ask a speaker more questions, but they’ve disappeared like a magician right after their talk, you’ll love this.

VIP attendees get full Green Room access to mingle with speakers, staff and other VIP attendees in between presentations.

The Green Room is well stocked with Italian coffee and tea, and you’ll be able to interact with all speakers on a personal level that’s rarely seen in other events.

VIP ONLY

VIP seating

Our Emperor VIP attendees will be seated right up from close to the speakers in a special roped-off area not accessible to general admission ticket holders.

This will be your zone, where you’ll have bottomless Italian coffee (and tea) available. If you haven’t tried genuine Italian coffee before, you’re in for a treat. There’s a reason why Starbucks does not exist in Italy!

VIP ONLY

The Real Copy Colosseum – Colosseum Night Tour

Even if you’ve been to The Colosseum before… this is not to be missed.

Not only is it even more spectacular under lights… but this time, we’ll be walking alongside the legendary Bond Halbert as he conducts a full Q&A session with VIPs.

This is another experience that will literally never be repeated.

VIP ONLY

VIP ONLY

VIP Day Trip to Naples and Mount Vesuvius

On Saturday, November 8th, we’ll grab Bond and take all of you out on a day trip to the beautiful city of Naples.

Some say that Naples has the world’s best pizza – even folks from Chicago or New York.

You’re going to find out – and you’re going to try this extraordinary food along with Bond and the other speakers.

We’ll take the famous Italian fast train down from Rome to Naples, have lunch, then head up to Mount Vesuvius for an easy walk to the summit.

And the whole time, Bond and the speakers will be open for Q&A to answer your most burning questions.

Of which you should have many bubbling up in your mind after 2 incredible days of marketing breakthroughs – and VIP attendees get to ask those questions in person while experiencing a wonderful Italian vacation at the same time.

More on the Copy Colosseum Venue

Built in the 1st century BC by Gaius Sallustius Crispus, and owned by the legendary Julius Caesar, this was once the very same underground war chamber used by legendary ancient roman emperors like Caesar, Tiberius, and Hadrian.

It was an oasis of tranquility and beauty that once rivaled the most opulent palaces of the Roman Empire…

But after centuries of neglect and plundering, it disappeared beneath the streets of modern day Rome, before being restored to its former glory.

You’re literally stepping back in time to an age where Ancient Rome ruled the known world, and the most powerful men in history planned the campaigns we read about in history books – within these walls.

It’s centrally located, easy to reach by taxi or metro, and surrounded by hotels, restaurants, and landmarks. Full address and access instructions will be provided to attendees in advance.

Emperor Tier

$2,500

Gladiator Tier

$995 – Today Only

You’ll be entering an ancient arena of battle and forge a business transformation in just two days.

Understand this is a life-altering adventure where you’ll collect scars, dangerous skills and on the spot results. 

This is not a “seminar”

Ticket prices will rise by $50 every day until sold out

VIP 100%
GA 100%

Reminder: This Is An Intimate Event
With Limited Space Available

There are 50 seats available for this event – space and time is running out. We recommend you grab your spot now because it may not be available when you return.

Q: “I’m already doing okay… do I really need this?”

Nobody who has actual goals for their life and family would ever say something like this. What kind of entrepreneur is okay with exactly where they are at? I mean, if you truly are cool remaining how you are, why did you even bother reading this or showing up to a webinar.

Winners are always tearing down and rebuilding, not because they’re failing, but because they know good is the enemy of great. You’re either growing or dying. And honestly, if you’re asking this dumb of a question, we don’t want you attending.

Q: “I’m worried AI is wiping out my value.”

I’ll just have AI answer this one: “Hi. I don’t have feelings. I am a psychopath. In marketing, this is a liability. Marketing is empathy and feelings, I don’t have those. And just because you’re worried doesn’t mean it’s a problem you can’t overcome. It’s actually quite easy to overcome… if you don’t play the same game everyone else does. This event won’t teach you how to out-AI the market.. It’ll teach you how to be so dangerously effective and different, it won’t matter.

Q: “I already bought courses, joined programs, and attended events. Nothing changed.”

Exactly. All of those things gave you information. The Copy Colosseum has been designed to fix your marketing in 48 hours and send you home overwhelmed with new clients, not listen to dudes speak about how awesome they are. You’ll be tearing down and getting rid of what’s not working, and then build things that work… at the event, in your business. This is about actually coming away changed, not inspired.

Q: “I’m afraid to show up and feel behind compared to everyone else”

Two things. One, the truth is the 80/20 rule applies. Most of the people in the room will be in your position, while 20% will be doing way better than you. This is a good thing. In general 80% of attendees will be looking for a life raft, and 20% will be looking to sharpen their swords. Either one is fine. Remember, there’s always someone doing worse than you and always someone doing better than you – you learn from both. And… who gives a fuck about other people, this is about fixing your shit. Be selfish.

Q: “This feels expensive for just two days”

Is that a joke? Go compare – this might be the most affordable event in the industry. And it isn’t just two days… It’s the next 10 years of your business and mind reprogrammed. This is the cheapest money you’ll ever spend. When you fix your marketing, start charging more, converting better, working less, and sleeping again, the ticket price will feel like a rounding error.

Q: “I’m burned out. Adding another event sounds exhausting.”

No shit. As I said earlier, this event is about removing and building. Most of what you’ll achieve at Copy Colosseum is all the crap you aren’t going to do anymore. I’ll tell you this: There is ZERO need to do anything you don’t want to. There are ways around the crap you don’t like doing including the revelation that it may not even need to be done at all. You don’t need more effort and “things to do”. You need less. Bruce Lee style.

Q: “I’m not sure it’s the right time…”

Delay and procrastination is the most seductive form of self-sabotage. Especially when the louder, dumber marketers are winning. It’s insane. Wait a year and you’ll need binoculars to find the edge you used to have.

Q: “How do I know this isn’t just another pitch-fest?”

Trust me bro? I mean, of course we will be offering ways to continue getting our help and working together. It would be unethical not to. Think about it. But no, there won’t be half baked talks and half assed sessions that hold back for an “upsell”. What we are offering is what you get: Fix your marketing in 48 hours and send you home overwhelmed with new clients. If you want that, come. If you don’t, stay home.